Whether you’re searching for a local business that can fix your watch, sell you that book your friend recommended, or even just a restaurant to dine in, we’ve all got a similar process in finding what we need. That’s where local SEO comes into play.
You hop on to Google (or your preferred search engine) and you type in what you’re looking for. It’s the same for your customers. When they need something, they’re going online to find it.
But I have a website already, why do I need to worry about local search engine optimisation? It comes down to the numbers. 88% of consumers call or visit a store they found via local search the same day. In fact, almost 46% of all searches on Google are seeking local information.
A strong local SEO strategy is more important than ever before in driving people to your business, regardless of whether it’s a small business or a large enterprise. So we’ve compiled a few facts to show you just how, and why, it’s vital to the success of your business.
11 Local SEO Statistics
- Almost half of all searches on Google look for local information. (Source: GoGulf)
- 97% of people found information from local searches than other sources. (Source: SEO Tribunal)
- 88% of local searches on a mobile or handheld device lead to a call or visit to the business within the same day. (Source: Nectafy)
- By the end of this year alone (2021), mobile devices are expected to influence almost £1 trillion in local sales. (Source: Forrester)
- E-commerce sales will reach $4.5 trillion by the end of 2021. (Source: HubSpot Marketing Statistics)
- 78% of location-based searches on mobile devices lead to a purchase offline. (Source: SEO Tribual)
- The vast majority of people (72% on desktop and 67% on smartphones) want ads and search results that are catered to their city. (Source: Think with Google)
- 92% of users will select businesses based on the first page of their results (Source: SEO Expert)
- 4 out of 5 consumers use search engines to find local information. (Source: Think with Google)
- Location-based coupons on mobile devices can lead to a whopping 9916% increase in incremental mobile revenue. (Source: WordStream)
- 51% of users want location-based coupons. (Source: WordStream)